In today's world, more than half of all businesses & organisations use digital platforms to work. Whether it's creating a website for your business or running a Facebook campaign, you use digital marketing strategies to get a better result. Ever wondered how different it is from Marketing? Well, Marketing refers to the activities of advertising or promoting products to the public. When this process is done using digital techniques, it is called Digital Marketing.
Now, when you hear this term, you must be guessing sponsored ads on YouTube or paid promotions between influencers? But Digital Marketing is a much broader concept than just social media sponsorships or Ads.
The four major services under digital marketing are Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Email Marketing & Social Media Marketing (SMO).
But why should one prefer this in any place? Here are some reasons :
- Large Audience
- Cost Effective
- Immediate feedback
- Audience targeting
Every business in today's world needs to adopt digital marketing. A business that does not adapt to digital innovations might face difficulties.
There are tools like social media influencers or chatbots which can be immensely helpful for marketers to reach out to a larger customer base and foster business growth. Proper planning in terms of digital marketing can create new opportunities and chances, leading to downstream success.
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