The term SEO refers to search engine optimisation. It is a digital marketing service that primarily focuses on improving your website traffic and sustaining a stable rank in search engines. SEO can be done through organic (free) as well as inorganic (paid) methods.
Google Algorithm
The first thing to keep in mind while doing SEO is to follow the guidelines stated by Google for content posting, as that is the basis on which it will rank our website, either among the tops or at the bottoms. These algorithms are likely to be changed yearly, so it is crucial to perform SEO keeping the changes that it might introduce in the future. Applications like Google Panda and Google Penguin give updates on Google's Algorithm.
Keyword Research
Since SEO is completely keyword-based marketing, our promotion depends on the ranking Google gives us when a particular keyword is searched. Applications like Google Keyword Planner give data on the keyword density.
Content
For on-page SEO, content creation is one of the most crucial steps as the relevancy of our content holds the number of clicks made. Apart from being just unique, content must be plagiarism checked, not spammed and indexed by Google.
To succeed in SEO, stay updated with trends, algorithms, and best practices, as search engines continually evolve.
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